Color forecasting just got interesting. Pantone crowned Cloud Dancer White, while Coloro went bold with Transformative Teal. Find out what these picks really mean for decorators, how they shape 2026 palettes, and why relying on just one system could hold your designs back.

Understanding how apparel trends are formed gives decorators a powerful advantage. From athletic uniforms to spirit wear, the most successful shops aren’t chasing what’s hot, they’re creating it. Learn how to spot influence early, collaborate intentionally, and use your heat press to turn inspiration into innovation.

Apparel brands are turning tees into powerful tools for change: supporting causes, building communities, and leading with purpose. Explore how the industry is making an impact and how your shop can be part of the movement.

In an industry shaped by fast-changing trends and shifting customer demands, agility is everything. Discover practical strategies decorators can use to stay flexible, boost efficiency, and thrive - no matter what the market throws their way.

The Impressions Expo Atlantic City was a standout event for Howard Custom Transfers, featuring our tailgate-themed booth, live printing demos, and engaging industry discussions.

Canva’s 2025 design trends aren’t just for graphic design - they’re a goldmine for apparel decorators too! Learn how these trends translate into eye-catching apparel with shimmering inks, bold layouts, and fresh color palettes.

At the end of the day, it’s more than just a t-shirt - it’s the feeling it evokes when someone puts it on. It’s about the pride of an entrepreneur seeing their logo worn in public, the excitement of a fan repping their favorite band, and the deep nostalgia of someone holding onto a shirt from years ago, still rich with memories.

Decorated apparel, once mainly seen in casual wear and promotional items, is now making its way onto runways and into the closets of fashion-forward individuals everywhere. This blend of decorated apparel and high fashion marks a shift where creativity, innovation, and self-expression come together.

Trade shows offer invaluable opportunities for professionals in the decorated apparel industry to network, discover trends, and expand their businesses. Knowing how to maximize your time and efforts can make a significant difference in the outcomes you achieve. In this blog, we'll explore key strategies for making the most out of attending a trade show in the decorated apparel sector.

As one of the premier trade shows dedicated to the industry, Impressions Expo Long Beach kicks off each year by bringing together manufacturers, suppliers, decorators, and professionals from various related sectors, creating a dynamic environment for networking and collaboration.