School and athletic apparel is one of the most relationship-driven markets in decoration. The 2026 Team Shop Reboot Playbook gives decorators the tools, frameworks, and worksheets to build school accounts that grow year over year. Six chapters. Six exclusive tools. One complete system to work from.

The window between summer and fall is shorter than it feels. Before the last summer event wraps up, back to school is already underway and fall sports programs are spinning up. Here is how to close the summer season with intention, clear inventory with purpose, strengthen client relationships, and walk into fall merch season already ahead of the conversation.

Personalization has a reputation for slowing shops down. That is about to change. A new way to handle names and numbers makes per-piece orders faster to quote, simpler to produce, and wide open in full color. Discover how this shift can turn one of the most frustrating jobs into one of the easiest to profit from.

The decorators who win in Q1 don’t wait for business, they go out and create it. Q1 Resolution Bundles give you everything you need to pitch with confidence, impress new clients, and turn early-year opportunities into lasting revenue. Unlock these curated toolkits and start transforming slow seasons into real growth for your shop.

Navigate your busiest season with confidence!
Discover smart production strategies, time-saving tips, and transfer choices that keep your apparel shop efficient and profitable during peak demand. Whether you’re tackling teamwear, retail drops, or holiday gifting, this guide helps you stay ahead of the rush and maximize your output.

Fall Sports are here and so are the hottest spiritwear trends. From bold football graphics and glitter volleyball hoodies to pro-style soccer kits and stretchy swimwear, see what schools and teams are asking for right now

Outfit teams with winning jerseys! Whether you need full-color graphics, sharp numbers, or bulk printing, the right heat transfer is a game-changer. Check out this essential guide to find the best options for fast, easy, pro-level results!

Howard Custom Transfers proudly supports communities across the country. Recently, we helped Renekers fulfill 3,700 custom transfers for their local high school’s state championship game, overcoming holiday challenges to deliver on time. This memorable experience reflects our dedication to our customers and the power of community pride.

As the weather begins to turn, summer ushers in a vibrant wave of events, festivities, and outdoor activities. For custom apparel decorators, this season is a golden opportunity to capitalize on the surge in demand for customized clothing.

Football season is in full swing, which can only mean one thing: tailgate season! Here’s some of our favorite products to custom outfit your hometown fans.