Understanding how apparel trends are formed gives decorators a powerful advantage. From athletic uniforms to spirit wear, the most successful shops aren’t chasing what’s hot, they’re creating it. Learn how to spot influence early, collaborate intentionally, and use your heat press to turn inspiration into innovation.

We’re stocking four holiday-forward ink colors—Spruce (PMS 557C), Eggnog (PMS 7527C), Sugarplum Shimmer (special-effect), and Gingerbread (PMS 4635C)—to help decorators move fast during peak season with consistent, pre-mixed shades. They’re available now through December 31, 2025.

Pricing isn’t just a number. It’s a signal about who you are as a business, the customers you want to attract, and the kind of life you want your work to support. The question isn’t only “What should I charge?”, it’s “What kind of business do I want to build?”

Busy season in apparel decorating can be intense - but a little motivation goes a long way. From persistence and creativity to focus and teamwork, this roundup of inspiring quotes and tips will help you stay energized, confident, and ready to crush every press.

Not all fabrics are created equal, especially in fall and winter. Technical coatings, insulation, fleece textures, and even waterproof finishes can make or break your prints if you don’t use the right transfer. This guide breaks down how to choose the perfect transfer for every cold weather substrate, so your prints stay durable, vibrant, and looking great all season long.

Give your designs a worn-in, vintage vibe that feels high-end. From band tees to collegiate spiritwear and casual hoodies, Vintage Wash delivers soft, faded prints that elevate apparel and boost perceived value. Discover how Vintage Wash can add a boutique touch and increase your profit margins.

Search engines and AI tools are changing how customers discover apparel decorators. Ignoring this could mean losing orders. Learn the essential SEO and AEO strategies that put your shop front and center before your competitors do.

When you press a great screen print transfer, you don’t just see color on a garment, you see craftsmanship. Zoom in and you’ll spot it: ink fused into the weave of the fabric, locked into every fiber. That’s not a shortcut. That’s screen print quality, applied with speed and precision.

Heat printing looks easy, but one wrong move can ruin a whole order. In this article, we’re calling out the 7 biggest heat printing don’ts and showing you exactly how to avoid them, so your designs remain sharp and your reputation rock solid.

Dive into the season with creative heat transfer ideas that bring fall and Halloween designs to life. From tone-on-tone textures to bold, glowing prints, find fresh inspiration to make your apparel unforgettable this year!