The Holiday Merch Edit 2026 | HCT × Lane Seven
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Howard Custom Transfers × Lane Seven Apparel · Holiday 2026
THE HOLIDAY MERCH EDIT

THE BUSIEST MERCH SEASON DESERVES BETTER MERCH.

Eight ideas. Eight opportunities. Eight very different ways to make custom apparel worth keeping.

LANE SEVEN PROVIDES THE CANVAS.
HCT BRINGS THE DECORATION.
Editorial rack of decorated Lane Seven hoodies and sweatshirts in teal, heather gray, toasted coconut, red and black for the Holiday Merch Edit collection
The collaboration palette

THE CANVAS.
THE PRINT.

The garment colors set the mood. The decoration choices finish the story. Together, they become the working palette behind the Edit.

Toasted Coconut Lane Seven garment decorated with Pine Woodworks design alongside Howard Custom Transfers ink color swatch fans and heat press
LANE SEVEN / THE CANVAS
RED
TEAL
PEBBLE BLUE
SANDSHELL
TOASTED COCONUT
HEATHER GRAY
PIGMENT BLACK
BUBBLEGUM PINK
HCT / THE PRINT
HCT / STOCK INKS + DIGITAL

The print palette featured across the collection. Digital looks use full-color colorVIBE DTF or Hybrid.

White
Black
Kiwi Green
Jade
Angel Pink
Fuchsia
Gold Shimmer
Blue Shimmer
Light Tan
Bright Red
Dolphin Orange
Full Color · DTF
Full Color · Hybrid
Screen swatches are illustrative, not verified HCT color-match HEX values. Refer to HCT’s printed ink guide for accurate color matching.
The collection / 2026

EIGHT LOOKS.
EIGHT OPPORTUNITIES.

Pick a look to explore the garment, the decoration and the merch opportunity.

Explore HOLLY JOLLY CHRISTMAS look01 / HOLLY JOLLY CHRISTMASExplore SLOPE SQUAD REUNION look02 / SLOPE SQUAD REUNIONExplore WINTER BREW FEST look03 / WINTER BREW FESTExplore WINTER SOLSTICE look04 / WINTER SOLSTICEExplore PINE WOODWORKS look05 / PINE WOODWORKSExplore DENALI NATIONAL PARK look06 / DENALI NATIONAL PARKExplore CHRISTMAS CLASSIC BASKETBALL TOURNAMENT look07 / CHRISTMAS CLASSIC BASKETBALL TOURNAMENTExplore APRÈS SKI BRUNCH CLUB look08 / APRÈS SKI BRUNCH CLUB
Red Lane Seven hoodie styled with oversized multicolor Holly Jolly Christmas back print
Close-up of five-color Howard Multi-Purpose holiday print on red fabric
01
LOOK 01 / 08 · Holiday Retail

HOLLY JOLLY CHRISTMAS

MORE IS MORE.

A bold five-color screen print transfer anchors an oversized back graphic on a red hoodie. Scale, color and a confident holiday design make this a statement piece for seasonal retail.

MERCH OPPORTUNITY / 01Holiday retail · seasonal drops · boutiques · gift shops
THE DECORATOR TAKEAWAY

Think beyond a standard center-chest print: an oversized back design can make a five-color transfer feel like a limited-edition retail piece.

LANE SEVEN / THE CANVASLS14001 · Red↗
HCT / THE PRINTHoward Multi-Purpose · 5 Color↗
Teal Lane Seven heavyweight hoodie featuring white dimensional Puff ski reunion artwork
Close-up of raised white Puff transfer on teal fleece
Behind-the-scenes detail of Slope Squad transfer application
02
LOOK 02 / 08 · Family + Group Events

SLOPE SQUAD REUNION

SIMPLE. NOT QUIET.

A clean white Puff line drawing gets its impact from dimension, scale and placement. Front and back artwork can be planned together on an Oversize Gang Sheet.

MERCH OPPORTUNITY / 02Family reunions · ski trips · group travel · winter weekends
THE DECORATOR TAKEAWAY

Gang the back and left-chest designs together on an Oversize Gang Sheet to simplify placement planning and use the sheet efficiently.

LANE SEVEN / THE CANVASLS19001 · Teal↗
HCT / THE PRINTPuff · White↗
Pigment Pebble Blue Winter Brew Fest tee styled in blue editorial setting
Close-up of black and white halftone beer artwork on garment-dyed blue cotton
Winter Brew Fest heat transfer application in progress
03
LOOK 03 / 08 · Festivals + Events

WINTER BREW FEST

TWO COLORS. MORE DIMENSION.

Black and white halftones create depth without a complicated color count, while the pigment-dyed tee gives the finished piece a relaxed, already-loved character.

MERCH OPPORTUNITY / 03Breweries · winter festivals · pop-ups · community events
THE DECORATOR TAKEAWAY

Use halftones to build shading and dimension with only black and white ink. Let the garment-dyed texture complement the artwork.

LANE SEVEN / THE CANVASLS16005GD · Pigment Pebble Blue↗
HCT / THE PRINTHoward Multi-Purpose · 2 Color↗
Sandshell Lane Seven crewneck sweatshirt with oversized full-color Winter Solstice artwork
Detailed full-color colorVIBE DTF artwork on neutral sweatshirt
04
LOOK 04 / 08 · Retail

WINTER SOLSTICE

LET THE ARTWORK LEAD.

An oversized full-color front print turns a neutral crewneck sweatshirt into an art-forward retail piece. colorVIBE DTF keeps the detail, color and scale intact.

MERCH OPPORTUNITY / 04Retail drops · artist merch · boutiques · seasonal collections
THE DECORATOR TAKEAWAY

Full-color DTF is especially useful when the artwork depends on gradients and nuanced color. Give oversized prints room to make an impact.

LANE SEVEN / THE CANVASLS14004 · Sandshell↗
HCT / THE PRINTcolorVIBE DTF · Full Color↗
Toasted Coconut Lane Seven long sleeve workwear shirt with Pine Woodworks print
Detail of two-color Pine Woodworks screen print transfer
05
LOOK 05 / 08 · Workwear

PINE WOODWORKS

MERCH THAT CLOCKS IN.

Durable screen print transfer decoration meets a workwear-minded palette for branded apparel that still feels considered enough to wear off the clock.

MERCH OPPORTUNITY / 05Trades · local businesses · crews · employee apparel
THE DECORATOR TAKEAWAY

A two-color screen print transfer is a practical way to create repeatable, professional workwear decoration without sacrificing visual appeal.

LANE SEVEN / THE CANVASLS15009 · Toasted Coconut↗
HCT / THE PRINTHoward Multi-Purpose · 2 Color↗
Heather Gray Future Fleece with Denali National Park colorVIBE Hybrid print
Close-up of Denali destination artwork and fleece texture
Denali transfer production and application detail
06
LOOK 06 / 08 · Resort + Destination

DENALI NATIONAL PARK

BETTER FROM THE BLANK UP.

Future Fleece meets colorVIBE Hybrid for a destination piece where the blank and decoration are considered together, not as separate decisions.

MERCH OPPORTUNITY / 06National parks · resorts · lodges · destination retail
THE DECORATOR TAKEAWAY

Choose the blank and transfer as one system: Future Fleece texture and colorVIBE Hybrid contribute to the final hand feel and presentation.

LANE SEVEN / THE CANVASLS18002 · Heather Gray↗
HCT / THE PRINTcolorVIBE Hybrid↗
Pigment Black Christmas Classic basketball tournament tee with retro Vintage Wash print
Close-up of transparent Vintage Wash inks on black garment-dyed cotton
07
LOOK 07 / 08 · Tournament + Event

CHRISTMAS CLASSIC BASKETBALL TOURNAMENT

NEW MERCH. OLD-SCHOOL SOUL.

Vintage Wash and garment-dyed apparel create the soft, lived-in character tournament merch rarely gets, elevating an event tee without making it feel mass-produced.

MERCH OPPORTUNITY / 07Tournaments · school events · alumni weekends · fundraisers
THE DECORATOR TAKEAWAY

Vintage Wash uses transparent ink so the garment color shows through. The distressed look comes from the ink interaction; distress artwork separately if desired.

LANE SEVEN / THE CANVASLS16005GD · Pigment Black↗
HCT / THE PRINTVintage Wash · 3 Color↗
Bubblegum Lane Seven relaxed tee with Blue Shimmer Après Ski Brunch Club design
Close-up of blue shimmer transfer on Bubblegum cotton
Après Ski editorial detail with reflective shimmer print
08
LOOK 08 / 08 · Destination + Feminine Retail

APRÈS SKI BRUNCH CLUB

A LITTLE EXTRA. NO EXTRA CHARGE.

Bubblegum pink and a one-color Shimmer print make an easy retail upgrade for resort shops, girls’ trips, boutiques and destination merch.

MERCH OPPORTUNITY / 08Resorts · girls’ trips · boutiques · destination retail
THE DECORATOR TAKEAWAY

Shimmer adds a metallic finish to a one-color print without an extra specialty-ink upcharge. Photograph it in directional light to show the effect.

LANE SEVEN / THE CANVASLS81001 · Bubblegum Pink↗
HCT / THE PRINTHoward Multi-Purpose · Shimmer↗
A few good questions

BEHIND THE MERCH.

The practical details behind the ideas.

Are these finished products available to purchase?

The Holiday Merch Edit is an inspiration collection. Explore the linked Lane Seven blanks and HCT decoration methods to create your own custom apparel.

How do I choose between screen print transfers and DTF?

Start with your artwork, quantity, fabric and desired finish. Screen print transfers suit spot-color designs and specialty effects; colorVIBE DTF is useful for detailed full-color artwork. Hybrid offers another full-color option.

What makes Vintage Wash look worn-in?

Its transparent inks allow the garment color to show through. The ink itself does not automatically add a distressed artwork pattern.

Can I use these ideas for my own customers?

Absolutely. The looks are meant to spark original merchandising ideas for retail, events, workwear, travel and more.

The takeaway

SO, WHAT ARE YOU MAKING?

Eight ways to turn a blank into something worth keeping. Find your canvas, choose your decoration, and make the next great merch idea yours.

Explore Lane Seven apparel ↗Explore HCT transfers ↗
APPAREL / LANE SEVEN APPAREL
DECORATION / HOWARD CUSTOM TRANSFERS
HOLIDAY MERCH EDIT / 2026
01 · HOLIDAY RETAIL5-color screen print transfer
02 · REUNIONWhite Puff
03 · EVENT2-color halftones
04 · RETAILFull-color DTF
05 · WORKWEARScreen print transfer
06 · DESTINATIONcolorVIBE Hybrid
07 · TOURNAMENTVintage Wash
08 · APRÈSShimmer
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