Howard Custom Transfers × Lane Seven Apparel · Holiday 2026
THE HOLIDAY MERCH EDIT
THE BUSIEST MERCH SEASON DESERVES BETTER MERCH.
Eight ideas. Eight opportunities. Eight very different ways to make custom apparel worth keeping.
LANE SEVEN PROVIDES THE CANVAS.
HCT BRINGS THE DECORATION.
The collection / 2026
EIGHT LOOKS.
EIGHT OPPORTUNITIES.
Pick a look to explore the garment, the decoration and the merch opportunity.
A few good questions
BEHIND THE MERCH.
The practical details behind the ideas.
Are these finished products available to purchase?
The Holiday Merch Edit is an inspiration collection. Explore the linked Lane Seven blanks and HCT decoration methods to create your own custom apparel.
How do I choose between screen print transfers and DTF?
Start with your artwork, quantity, fabric and desired finish. Screen print transfers suit spot-color designs and specialty effects; colorVIBE DTF is useful for detailed full-color artwork. Hybrid offers another full-color option.
What makes Vintage Wash look worn-in?
Its transparent inks allow the garment color to show through. The ink itself does not automatically add a distressed artwork pattern.
Can I use these ideas for my own customers?
Absolutely. The looks are meant to spark original merchandising ideas for retail, events, workwear, travel and more.
The takeaway
SO, WHAT ARE YOU MAKING?
Eight ways to turn a blank into something worth keeping. Find your canvas, choose your decoration, and make the next great merch idea yours.
APPAREL / LANE SEVEN APPAREL
DECORATION / HOWARD CUSTOM TRANSFERS
HOLIDAY MERCH EDIT / 2026
01 · HOLIDAY RETAIL5-color screen print transfer
02 · REUNIONWhite Puff
03 · EVENT2-color halftones
04 · RETAILFull-color DTF
05 · WORKWEARScreen print transfer
06 · DESTINATIONcolorVIBE Hybrid
07 · TOURNAMENTVintage Wash
08 · APRÈSShimmer