In custom apparel, timing is everything, and decorators who plan ahead win big. The 2026 Year-Round Merch Calendar is your guide to staying organized, inspired, and ready for every sales moment. Discover how it can help you plan smarter and keep your presses busy all year long.

While demand can vary based on specific markets, industry trends, and target audience, the third quarter can be considered the busiest time of year for many apparel decorators. There are several factors that contribute to this peak in performance, including back-to-school, fall sports seasons, and corporate events.

The second quarter can be a busy time for decorators with several key events and holidays that may drive demand for custom apparel. Find out what we recommend to keep your shop busy the next three months.