Nature’s Neutrals: A Tone-on-Tone Collaboration by Lane Seven Apparel x Howard Custom Transfers
Green has always carried meaning. It’s the color of growth, grounding, and renewal. A palette that feels as fresh as it does familiar. This season, we partnered with Lane Seven Apparel to explore that versatility in a new way. Nature’s Neutrals is a tone-on-tone study of texture and color, pairing five Lane Seven shades of green with custom Puff ink matches from Howard Custom Transfers.
Each look is an exercise in subtlety. A quiet reminder that design doesn’t need contrast to make an impact. When texture becomes the focus, color becomes infinite.
The Concept: Nature as the Palette
From Frasier Fir to Balsam, the series draws inspiration from the quiet depth of evergreen forests. Each garment represents a distinct personality within a single spectrum - grounded, lively, vintage, timeless, or fresh - proof that restraint can still tell a rich visual story.
➤ LS14001 Premium Pullover in Army Green (Frasier Fir): grounded and classic, the definition of evergreen.
➤ LS14001 Premium Pullover in Sports Green (Spruce): energetic and vibrant, with athletic warmth.
➤ LS16001GD Urban Hoodie Garment Dyed in Pigment Oil Green (Balsam): washed and lived-in, nostalgic in tone.
➤ LS16001 Urban Hoodie in Forest Green (Scotch Pine): deep and adaptable, a decorator’s neutral.
➤ LS14001 Premium Pullover in Seafoam (Evergreen): soft, unexpected, and quietly refreshing.
Each shade carries its own energy, yet together they create a cohesive, nature-inspired narrative - one that feels effortlessly seasonal without leaning overtly festive.
The Craft: Where Texture Meets Tone
Every Puff ink in this collaboration was custom-mixed to mirror its companion fabric tone. When applied, the raised finish catches light just enough to create dimensional contrast with a subtle, tactile look that’s unmistakably premium.
This collection showcases the art of color matching at its most refined: tone-on-tone Puff that celebrates form over flash. For decorators, it’s a masterclass in how texture can function as color, adding depth, value, and sophistication without altering palette or print simplicity.
The Collaboration: Shared Vision, Shared Craft
Nature’s Neutrals reflects the shared philosophy of Lane Seven Apparel and Howard Custom Transfers - that quality and craftsmanship are never trends. Together, we set out to inspire decorators to look beyond contrast and rediscover the creative range of subtle design.
Lane Seven’s modern silhouettes provide the perfect foundation and Howard’s custom Puff formulation brings them to life with texture and precision. The result? A seamless balance of apparel and print where every element works in quiet harmony.
A Call to Create
As the season shifts, Nature’s Neutrals invites decorators to slow down and create with intention. To see tone as texture, and subtlety as strength. Because in the details - in the soft rise of Puff, the richness of green, and the harmony between craft and color - design feels alive.
Explore the collaboration:
Follow @howard_custom and @lane7apparel for behind-the-scenes footage, tone-on-tone inspiration, and the full Nature’s Neutrals gallery.