Summer is the most profitable season in custom apparel. Graduation runs, family reunions, beach town boutiques, sports camps, farmers market totes, café staff uniforms — the demand is there. The question isn't whether decorators can be busy. It's whether they're building the kind of merch programs that generate real revenue, strong margins, and clients who reorder.

Inspired by nature’s own palette, this collaboration between Lane Seven Apparel and Howard Custom Transfers turns simplicity into sophistication. A tone-on-tone study in green, featuring custom-matched Puff inks that prove quiet design can still leave a lasting impression. Step inside the collection and find inspiration in every shade of green.

While demand can vary based on specific markets, industry trends, and target audience, the third quarter can be considered the busiest time of year for many apparel decorators. There are several factors that contribute to this peak in performance, including back-to-school, fall sports seasons, and corporate events.