Howard Custom Transfers, Inc. Howard Custom Transfers, Inc.

The Rule of 3: Base, Specialty, WOW

A curated showroom is only as effective as the way it’s structured. This article introduces the Rule of 3. Base, Specialty, and WOW. A simple framework for organizing apparel samples to guide customer decisions, reduce overwhelm, and naturally lead to higher-value upgrades. See how intentional structure turns your displays into powerful selling tools.

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Jody Mazade Jody Mazade

Reprints Are Expensive: 5 Mistakes Costing You Time and Profit

Reprints can drain your time and profits faster than you think. From low-quality transfers to unreliable presses and overlooked testing, small mistakes can snowball into costly reprints. Discover the top five pitfalls causing failed prints and learn how to avoid them. Read on to protect your bottom line!

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Lindsey Wiseman Lindsey Wiseman

Suggested Sizing & Spot-On Placement

Get your prints in the perfect spot every time. This article breaks down suggested dimensions and placement tips for every part of the garment, from tees and hoodies to hats and leggings. It’s full of practical advice decorators can use right away - no guesswork needed.

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