Not every sale starts with a new lead, some start with a second chance. Customers step away for all kinds of reasons, but that doesn’t mean they’re gone for good. Discover how thoughtful, well-timed follow-ups can fill your press, bring customers back, and open the door to new sales.

Want to turn a crowd into loyal customers? Strategic event sponsorships can put your brand front and center where it counts. Find out how apparel decorators can use events to drive sales, connect with attendees, and keep their designs in rotation long after the party’s over.

In an industry shaped by fast-changing trends and shifting customer demands, agility is everything. Discover practical strategies decorators can use to stay flexible, boost efficiency, and thrive - no matter what the market throws their way.

Your brand is more than just a logo - it’s the spark that grabs attention and the connection that keeps customers coming back. Want to build a brand that stands out and leaves a lasting impact? Dive into these game-changing strategies!

Great supplier relationships can mean the difference between setbacks and success. Discover how trust, communication, and appreciation create lasting partnerships that fuel business growth.

It's tempting to slash prices or undercut competitors for a quick sale, but this short-term approach often leads to long-term setbacks. Let's explore why undercutting is detrimental and how focusing on value-driven strategies can secure sustainable success in sales.

Direct to Film (DTF) transfers have become a popular choice, but a key question arises: should you invest in DTF equipment and print transfers yourself, or rely on a transfer supplier? We have all the answers.

While the temptation to prioritize cost savings when choosing suppliers is understandable, it's crucial to recognize the long-term implications of this approach. Let's delve into why the "get what you pay for" mentality holds true in the world of custom transfers and why the race to the bottom can prove detrimental in the B2B market.

The second quarter can be a busy time for decorators with several key events and holidays that may drive demand for custom apparel. Find out what we recommend to keep your shop busy the next three months.

We’re sharing four tips that will help your custom apparel business prepare for a holiday rush unlike any other.