A season defined by togetherness, texture, and thoughtful design. The Holiday Merch Edit brings Lane Seven Apparel and Howard Custom Transfers together for a curated collection of styles that celebrate the art of premium gifting. From quiet luxury to cozy warmth, every look is built to inspire decorators who see apparel as more than merch - it’s memory, mood, and meaning in one perfect print.

Inspired by nature’s own palette, this collaboration between Lane Seven Apparel and Howard Custom Transfers turns simplicity into sophistication. A tone-on-tone study in green, featuring custom-matched Puff inks that prove quiet design can still leave a lasting impression. Step inside the collection and find inspiration in every shade of green.

We’re celebrating our 20th anniversary with a look back at our favorite memories over the past 20 years!

In our second installment of ASK THE TEAM, we posed the question - What has been the most rewarding moment in your time with Howard Custom Transfers? Judging from these answers, one thing is clear: HCT is a pretty great place to work with some extraordinary people!

In our first installment of ASK THE TEAM, we threw out the question - what’s your favorite HCT product and why? While the answers and explanations are wide-ranging, there’s a clear front runner! Read on to find out.