The Holiday Merch Edit: Howard Custom Transfers x Lane Seven Apparel
Every holiday season brings a familiar rush: more orders, more events, more urgency, more ideas than time. For decorators and brand creators, it’s also one of the biggest opportunities of the year to make something memorable. Something that gets worn, gifted, shared, and loved.
This year, we partnered with Lane Seven Apparel to create a holiday lookbook designed to spark new ideas, showcase premium garment pairings, and highlight the versatility of Howard Custom Transfers across different styles and market needs. Together, we curated eight complete looks that range from cozy café vibes to après-snowboard styles, from subtle luxury to full-on festive sparkle.
Whether you’re building for your shop, your school, your boutique, your team, or your brand, this collection is here to help you press into the season with intention.
What Makes This Collection Different
Unlike trend guides that only show final photos, this lookbook focuses on:
➤ Specific garment + ink/texture pairings that decorators can replicate
➤ Real-world use cases (cafés, community events, influencer drops, boutiques, resorts, outdoor brands)
➤ Seasonal tones and finishes that feel fresh, not overdone
➤ Design and application notes you can use immediately
Every look is built around an insight decorators know well: the right blank and the right print method can turn a simple graphic into something exceptional.
The Looks at a Glance
We wanted the collection to feel varied, intentional, and accessible. You’ll find:
➤ Warm neutrals and café-ready comfort (Birch + Brew)
➤ Sport-inspired shimmer for lodge & lift-life (Après-Snowboard Style)
➤ Vintage, lived-in textures for outdoor enthusiasts (Winter Wanderer)
➤ Bold glitter & festive expression (Fa La La Glitter + Freezin’ Season)
➤ Community-first merch with purpose (Frost Fest for a Cause)
➤ Streetwear meets nature-modern minimalism (Urban Evergreen)
➤ Subtle tone-on-tone puff for elevated elegance (Merry & Modern)
Each look includes garment selection, ink recommendations, finishing notes, and mood direction, making it easy to adopt or evolve for your brand or client.
Why Lane Seven Apparel + Howard Custom Transfers
Both of our teams believe in the same fundamentals:
➤ Quality over shortcuts
➤ Design with intention
➤ Comfort + durability matter
➤ Small details elevate the entire piece
Lane Seven’s premium blanks offer the softness, structure, and modern silhouettes that today’s customers want, while Howard Custom Transfers provides the versatility, color performance, and specialty effects that make those garments come to life.
This collaboration wasn’t about “holiday merch.” It was about creating looks that feel giftable, wearable, and memorable.
Download the Lookbook
Explore the full 8-look collection including product links, color palettes, print finishes, and application insights.
→ Download the Lookbook: The Holiday Merch Edit
Whether you’re producing a limited seasonal drop or outfitting an entire community event, our teams are here to collaborate, consult, and create alongside you.
Let’s make this season your most thoughtful (and most profitable) yet.