Start Strong: How Strategic Merch Bundles Spark Growth in Q1
The decorators who win in Q1 don’t wait for business, they go out and create it. Q1 Resolution Bundles give you everything you need to pitch with confidence, impress new clients, and turn early-year opportunities into lasting revenue. Unlock these curated toolkits and start transforming slow seasons into real growth for your shop.
Never Miss a Merch Opportunity: How to Plan Your Year-Round Apparel Calendar
In custom apparel, timing is everything, and decorators who plan ahead win big. The 2026 Year-Round Merch Calendar is your guide to staying organized, inspired, and ready for every sales moment. Discover how it can help you plan smarter and keep your presses busy all year long.
The Holiday Merch Edit: Howard Custom Transfers x Lane Seven Apparel
A season defined by togetherness, texture, and thoughtful design. The Holiday Merch Edit brings Lane Seven Apparel and Howard Custom Transfers together for a curated collection of styles that celebrate the art of premium gifting. From quiet luxury to cozy warmth, every look is built to inspire decorators who see apparel as more than merch - it’s memory, mood, and meaning in one perfect print.
Why You Shouldn’t Rely on AI-Generated Artwork for Heat Transfers
AI art generators are fast, accessible, and full of creative potential, yet when it comes to heat transfer artwork, raw AI artwork can lead to fuzzy lines, muddied colors, and frustrating surprises. Discover why AI alone isn’t production-ready and how smart decorators turn ideas into flawless prints.
Nature’s Neutrals: A Tone-on-Tone Collaboration by Lane Seven Apparel x Howard Custom Transfers
Inspired by nature’s own palette, this collaboration between Lane Seven Apparel and Howard Custom Transfers turns simplicity into sophistication. A tone-on-tone study in green, featuring custom-matched Puff inks that prove quiet design can still leave a lasting impression. Step inside the collection and find inspiration in every shade of green.
How Custom Apparel Trends are Formed (and How Decorators Can Get Ahead of Them)
Understanding how apparel trends are formed gives decorators a powerful advantage. From athletic uniforms to spirit wear, the most successful shops aren’t chasing what’s hot, they’re creating it. Learn how to spot influence early, collaborate intentionally, and use your heat press to turn inspiration into innovation.
Pricing Is Your Positioning: Building the Business You Actually Want
Pricing isn’t just a number. It’s a signal about who you are as a business, the customers you want to attract, and the kind of life you want your work to support. The question isn’t only “What should I charge?”, it’s “What kind of business do I want to build?”
Don’t Do That: 7 Heat Printing Mistakes to Avoid
Heat printing looks easy, but one wrong move can ruin a whole order. In this article, we’re calling out the 7 biggest heat printing don’ts and showing you exactly how to avoid them, so your designs remain sharp and your reputation rock solid.
Creating Limited Edition Apparel: How Exclusivity Drives Profit
Thinking about launching a limited edition apparel drop?
This guide covers why exclusivity sells, how to price custom apparel for maximum profit, and which heat transfer types can make your designs stand out. Whether you’re a small business or a seasoned decorator, learn how to turn limited edition t-shirts into high-demand, high-margin wins.
From Boring to Buyable: 10 Design Tips to Instantly Elevate Your Custom Apparel
Design is the difference between a t-shirt people wear once and one they reach for again and again. In this guide, we’re sharing 10 design tips to help decorators turn basic graphics into buyable apparel. From smart color use to specialty finishes and proper placement, these practical pointers will elevate your work and help your designs sell themselves.