Inspired by nature’s own palette, this collaboration between Lane Seven Apparel and Howard Custom Transfers turns simplicity into sophistication. A tone-on-tone study in green, featuring custom-matched Puff inks that prove quiet design can still leave a lasting impression. Step inside the collection and find inspiration in every shade of green.

Understanding how apparel trends are formed gives decorators a powerful advantage. From athletic uniforms to spirit wear, the most successful shops aren’t chasing what’s hot, they’re creating it. Learn how to spot influence early, collaborate intentionally, and use your heat press to turn inspiration into innovation.

Pricing isn’t just a number. It’s a signal about who you are as a business, the customers you want to attract, and the kind of life you want your work to support. The question isn’t only “What should I charge?”, it’s “What kind of business do I want to build?”

Heat printing looks easy, but one wrong move can ruin a whole order. In this article, we’re calling out the 7 biggest heat printing don’ts and showing you exactly how to avoid them, so your designs remain sharp and your reputation rock solid.

Thinking about launching a limited edition apparel drop?
This guide covers why exclusivity sells, how to price custom apparel for maximum profit, and which heat transfer types can make your designs stand out. Whether you’re a small business or a seasoned decorator, learn how to turn limited edition t-shirts into high-demand, high-margin wins.

Design is the difference between a t-shirt people wear once and one they reach for again and again. In this guide, we’re sharing 10 design tips to help decorators turn basic graphics into buyable apparel. From smart color use to specialty finishes and proper placement, these practical pointers will elevate your work and help your designs sell themselves.

Live printing events are transforming the custom apparel game! Discover how decorators are captivating audiences, boosting brand visibility, and creating on-the-spot designs with screen-printed heat transfers and DTF. Ready to make your next event unforgettable?

Get your prints in the perfect spot every time. This article breaks down suggested dimensions and placement tips for every part of the garment, from tees and hoodies to hats and leggings. It’s full of practical advice decorators can use right away - no guesswork needed.

Want to turn a crowd into loyal customers? Strategic event sponsorships can put your brand front and center where it counts. Find out how apparel decorators can use events to drive sales, connect with attendees, and keep their designs in rotation long after the party’s over.

The Impressions Expo Atlantic City was a standout event for Howard Custom Transfers, featuring our tailgate-themed booth, live printing demos, and engaging industry discussions.