Understanding how apparel trends are formed gives decorators a powerful advantage. From athletic uniforms to spirit wear, the most successful shops aren’t chasing what’s hot, they’re creating it. Learn how to spot influence early, collaborate intentionally, and use your heat press to turn inspiration into innovation.

Search engines and AI tools are changing how customers discover apparel decorators. Ignoring this could mean losing orders. Learn the essential SEO and AEO strategies that put your shop front and center before your competitors do.

When you press a great screen print transfer, you don’t just see color on a garment, you see craftsmanship. Zoom in and you’ll spot it: ink fused into the weave of the fabric, locked into every fiber. That’s not a shortcut. That’s screen print quality, applied with speed and precision.

Heat printing looks easy, but one wrong move can ruin a whole order. In this article, we’re calling out the 7 biggest heat printing don’ts and showing you exactly how to avoid them, so your designs remain sharp and your reputation rock solid.

We asked our team to share their best application tips and tricks. Check out these answers from Howard’s finest and the industry’s best.

These tips will help you upsell your customer using custom heat transfers.

Learn tips & tricks for using gang sheets when ordering custom screen printed heat transfers that will save you time and money.