School and athletic apparel is one of the most relationship-driven markets in decoration. The 2026 Team Shop Reboot Playbook gives decorators the tools, frameworks, and worksheets to build school accounts that grow year over year. Six chapters. Six exclusive tools. One complete system to work from.

As part of our Small Business Month series, we feature SNFLR Swag, a custom apparel business serving schools and teams through steady, relationship driven growth. Their story shows how trust, community involvement, and a focus on customer experience can scale a business in ways visibility alone cannot.

The decorators who win in Q1 don’t wait for business, they go out and create it. Q1 Resolution Bundles give you everything you need to pitch with confidence, impress new clients, and turn early-year opportunities into lasting revenue. Unlock these curated toolkits and start transforming slow seasons into real growth for your shop.

Fall Sports are here and so are the hottest spiritwear trends. From bold football graphics and glitter volleyball hoodies to pro-style soccer kits and stretchy swimwear, see what schools and teams are asking for right now

Howard Custom Transfers proudly supports communities across the country. Recently, we helped Renekers fulfill 3,700 custom transfers for their local high school’s state championship game, overcoming holiday challenges to deliver on time. This memorable experience reflects our dedication to our customers and the power of community pride.

School is back in session and we’re guessing your spirit wear stores are starting to sell out. Good problems! From uniforms and custom team wear to school supplies, transfers are a great way to keep your inventory low with the option to re-stock quickly and easily.

Here’s our top four heat transfer product picks for stocking your spirit wear store this school year.

We’ve taken the guess work out of selecting the right product for the job. Here’s our top picks for customizing team gear, uniforms, and spirit wear.